Brilliant directions
✕ moving brands →

BRAND & CREATIVE CONSULTING

10+ years thinking brands forward.
Branding, content, creative, advertising and all things strategy for onlife communication.
Wherever your brand needs to go, there's a roadmap of ideas.

In any case, I can explain.

LET'S TALK
Brands I moved forward with
About me✳︎
HI, LUCA HERE. MAKE YOURSELF AT HOME.
✳︎Charting brand & creative since 2014. Made in Emilia, grown endlessly curious everywhere.
Former Creative Strategy Lead in independent & global agencies (Dentsu Creative, VML, Suntimes).
Shaped my views in Milan, now free living & lancing in the homeland heart of the Food Valley - food is my faith, amen.

Multipotentialite, future fanatic, intersectional feminist and environmental advocate. Recharge my (Aries Sun) creative energy in fine music, all things aesthetics, sports nerdiness and my daughter's smile.
Works✳︎
AKA  PROJECTS I HAVE PLAYED A (real) ROLE in
Here's a handful of nice leads I charted (along with incredible teams) for brands to reach effective + imaginative spots through branding, ads and content.

If you like what you see, your brand's journey could be up next →
✳︎If you want to go fast, go alone. If you want to go far, go together. If you want to go anywhere, have a strategy.
Process✳︎
YOuR BRAND REALLY NEEDS FOR THE LONG RUN
What can you expect from my consulting?
More zeitgeist ideas, less fluffy decks. More connecting the dots, less making up truths.
01
BRAND STRATEGY

What's your brand's positioning? And the identity? Together we can craft your brand's strategy, from scenario analysis, trends, and audiences to brand guidelines for verbal and visual identity.

02
CREATIVE STRATEGY

What story does your brand tell? How can this story turn into a campaign? Let's define brand storytelling, insights and USP, key brand messages and product benefits to prepare a creative campaign.

03
CAMPAIGNS & BIG IDEAS

How can we design relevant and effective communication campaigns? We will build audiences, choose mediums, channels, and formats, set budgets and KPIs. For your needs, not mine.

04
CREATIVE EXECUTION

And then we execute the strategy into content: ad campaigns on any channel, from digital to TV, branded content and social, influencer collabs, events and everything in between. As long as it's creative, I am up for it.

Do you need more than a consultant?✳︎

✳︎Why not an organic team of senior professionals, curated just for your project?

Art Director & lllustrator
Copywriter & Author
Graphic Designer
Media Consultant
Social Media Manager
UX/UI Designer
Video Production House